AI Systems · Hard Industries

AI built into insurance operations.
Proven beyond them.

Instly Group creates technology that brings AI into the workflows where complex industries slow down.

We started in international health insurance, where pricing, claims, renewals and client service still depend on fragmented systems.

Instly turns them into structured, AI-assisted products across insurance, finance, HR and sport.

Built by operators, not observers.

AI inside
the work
not beside it
Pricingnormalised data
Claimsassisted review
Renewalscleaner decisions
Servicefaster answers
12focused products
4industries served
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PRICING INFRASTRUCTURE
Instly Engine
Live pricing across every insurer. One connection.
Live
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PRICING INFRASTRUCTURE
Instly Engine
Quote more insurers instantly
Give clients accurate comparisons without manually checking multiple systems.
Launch and update products faster
Pricing changes flow through automatically without rebuilding integrations.
Expand into new markets efficiently
Add zones, currencies, deductibles and age structures through one normalised system.
22 insurers · 4,550 plan permutations · 355,000+ price points · 6M+ pricing variations
See Instly Engine →
🔔 💬 S
INSURANCE OPERATIONS
Instly CRM
The brokerage desk that never sleeps. Sage runs it on WhatsApp.
Live
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INSURANCE OPERATIONS
Instly CRM
Never miss another renewal
Every upcoming renewal is identified, prioritised and followed up automatically.
Run the brokerage from WhatsApp
Ask Sage what needs attention and act without searching through the CRM.
Stay in control of every message
Nothing is sent to a client until you explicitly approve it.
Runs entirely on WhatsApp · No new software · No new interface
See Instly CRM →
POLICY •••• 4892 Apple Wallet ⬡ Google Wallet 800+ members
INSURANCE PLATFORM
Instly Hub
The complete group insurance operating platform.
Live
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INSURANCE PLATFORM
Instly Hub
Onboard groups without the administration
Members move from enrolment to active cover through one automated journey.
Put the latest policy card in every member's pocket
Cards remain available and current through Apple and Google Wallet.
Make claims decisions faster
Every submission arrives organised, analysed and ready for review.
800+ members live · Apple & Google Wallet approved · AI claims analysis on every submission
See Instly Hub →
your-site.com N Am I covered for this? Yes — here's what's covered ✓ 2am 24/7
POLICYHOLDER AI
Nomi
Your client has an emergency at 2am. Nomi answers.
Live
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POLICYHOLDER AI
Nomi
Give clients answers around the clock
Policyholders get immediate support even when the office is closed.
Reduce repetitive service work
Routine questions, hospital searches and claims guidance are handled automatically.
Keep the entire experience under your brand
Clients interact with your business, on your domain, in your voice.
Chat or voice · Your brand · One line to embed
See Nomi →
Σ data-agent="your-business"
PLATFORM
Instly Agents
Any business. A branded AI agent live in minutes.
Live
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PLATFORM
Instly Agents
Add capacity without adding headcount
Handle enquiries, WhatsApp conversations and routine work through one AI agent.
Publish more consistently
Create useful articles and social content without relying on an external agency.
Respond to customers immediately
Every WhatsApp enquiry receives a fast response while your team retains visibility.
Off-the-shelf from US$400/month · Any industry · Content studio + WhatsApp operator included
See Instly Agents →
INSTLY PAY GP Consultation £150 ELIGIBLE · APPROVED Load card instantly → EXPIRES 24H •••• 7731 £150 LOADED INSTANT · 24H SCOPE
INSURANCE
Instly Pay
Cashless at point of care. Card loaded instantly.
In development
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INSURANCE
Instly Pay
Remove upfront medical payments
Members receive approved treatment without paying and claiming back later.
Confirm cover before treatment begins
Eligibility and available benefits are checked against live policy information.
Reduce fraud and payment leakage
Funds are restricted to the approved treatment and payment window.
Instant eligibility · 24-hour card scope · iOS and Android
See Instly Pay →
72 BPM HRV 42ms 16 RPM
HEALTH TECH
Instly Vita
Vital signs from a 60-second face scan. No wearables.
In development
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HEALTH TECH
Instly Vita
Capture vital signs remotely
Users complete a health check through a phone or laptop camera.
Keep unreliable readings out of the record
Low-confidence scans are identified before results are accepted.
Scale monitoring without distributing hardware
No wearables, specialist devices or clinic visit required.
Heart rate · HRV · Respiration rate · Confidence score per metric
See Instly Vita →
POOKS HR ✓ ON ✓ HR ✓ PAY ENTERPRISE HR · RIGHT-SIZED
HR · BETA
Pooks HR
Enterprise HR for companies that aren't enterprises yet.
Beta
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HR · BETA
Pooks HR
Give employees immediate HR answers
Routine questions are resolved without waiting for the HR team.
Identify compliance risks earlier
Market-specific obligations are tracked and flagged before problems escalate.
Scale without increasing software costs per employee
One company-wide price supports the workforce as it grows.
20–500 people · Multi-market compliance · No seat-count pricing
See Pooks HR →
FSA FILING #4821 ADR PAIR +2.3% TOB SPREAD 4.2% MARB ×364 DEALS TAKUMI MORNING BRIEF · 08:00 UTC A
FINANCE
Takumi
Risk arbitrage intelligence. Morning brief every night.
Live
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FINANCE
Takumi
Find opportunities before the market opens
New filings are processed and assessed before the investment team begins its day.
Focus attention on the best deals
Opportunities are ranked by spread, probability, risk and expected return.
Give decision-makers a ready-made morning brief
The most actionable situations arrive summarised and prioritised.
500+ live pipeline deals · 15,000+ M&A training sequences · Morning brief 08:00 UTC
See Takumi →
SPEED PWR STR MOB REA H 3.4 630+ BENCHMARKS · 8 SPORTS ADVANCED H3
SPORTS SCIENCE
Ubi
Every athlete benchmarked against elite norms in minutes.
Live
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SPORTS SCIENCE
Ubi
Show athletes where they genuinely stand
Performance is compared against relevant peer and elite benchmarks.
Turn testing into a development plan
Coaches receive clear strengths, gaps and recommended priorities.
Make professional analysis accessible at every level
Schools, academies and clubs receive insight normally reserved for elite programmes.
630+ peer-reviewed benchmarks · 8 sports · H-Score 1.0–4.0 scale
See Ubi →
ANTHRO PIC OPEN AI GEM INI PERP LEXI ALAN moderates
INVESTMENT
Alan
Five AI models test three trading strategies before you decide.
In development
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INVESTMENT
Alan
Run five-model investment debate
Anthropic, OpenAI, Gemini, Perplexity and Grok challenge the same thesis independently.
Compare three trading strategies
Long, short and relative-value views are tested side by side before a position is considered.
Expose the moat before the trade
Model disagreement, strategy fit and unresolved risks stay visible for the human decision-maker.
5 AI models · 3 trading strategies · human-led decisions
See Alan →
INTELLIGENCE LAYER
Scout
Scan your website through the lens of AI search.
In build
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INTELLIGENCE LAYER
Scout
Find AI visibility gaps
See whether your website is clear, credible and structured enough for AI systems to understand and recommend.
Turn scans into actions
Get a score, executive summary and the top issues blocking trust, buyer intent and answer-engine visibility.
Prioritise the next fixes
Review proof, FAQs, page structure and conversion gaps before prospects choose a competitor.
AI visibility audits · Buyer intent analysis · Trust signal scoring
See Scout →
What is Instly Group?
Instly Group OÜ is the Estonia-registered holding entity behind a suite of purpose-built AI systems for industries that run on complexity. It operates across insurance, finance, HR and sports science, with eleven products either live or in active development. The group operates across Asia, the United Kingdom and Hong Kong.
What does Instly Group build?
Instly Group builds AI infrastructure — rate engines, operating systems, intelligence layers and AI agents — designed for specific industries rather than general use. Products include insurance pricing APIs, a WhatsApp-native brokerage CRM, a group insurance administration platform, a fund intelligence system for Asia-focused managers, an athlete benchmarking platform and an HR system for growing companies.
Who is behind Instly Group?
Instly Group was founded by Mo Buglow, who has 25 years of operational experience in international health insurance and has since built systems across finance and sport, and Alan Westhead, who spent 30 years at the sharp end of global employee benefits, most recently as a director at WTW. Both are operators, not consultants — the products exist because they spent decades working inside the industries they now build for.
What industries does Instly serve?
Instly's primary market is international health insurance and employee benefits. From that foundation, the group has expanded into financial services data analytics, sports science performance intelligence, HR operations for growing companies, and investment research. Each product is built independently for the industry it serves.
Where is Instly Group based?
Instly Group OÜ is registered in Estonia. The group operates across Asia, with team members and operations in Thailand, Hong Kong and the United Kingdom.
How do I find out more or get in touch?
Full product information, case studies and contact details are available at instlytechnologies.com. You can also speak directly with Sigma, the Instly front-of-house AI agent, via the website. For direct enquiries, email info@instlytechnologies.com.
What is Instly Engine?
Instly Engine is a fleet of normalised insurance pricing APIs — one dedicated engine per insurer — connected behind a single aggregator layer. It ingests insurer rate sheets, benefit schedules and eligibility rules, normalises them into a common schema, and serves accurate quotes through a standardised API. It currently covers 22 insurers, 4,550 plan permutations and more than 355,000 localised price points, generating over 6 million possible pricing variations across ages, zones, currencies, deductibles and benefit structures.
What is Instly CRM?
Instly CRM is an insurance brokerage operating system powered by Sage, an AI agent that runs on WhatsApp. Brokers manage their pipeline, renewals, commissions and client communication through WhatsApp conversations with Sage. Sage drafts emails, books meetings, parses commission statements and answers pipeline queries — always previewing actions before executing them.
What is Nomi?
Nomi is a white-label AI agent designed for insurance brokers and insurers. It embeds on any website with a single line of code and handles client queries across coverage, claims, hospital finding and new enquiries — using the broker's own insurer panel, products and branding. Nomi is available as a chat or voice interface and operates 24 hours a day.
What is Instly Hub?
Instly Hub is the complete group insurance operating platform. It automates policy creation from census to certificate, analyses every claim on arrival using AI to flag anomalies and recommend adjudication decisions, and issues digital wallet cards to members through Apple Wallet and Google Wallet. Separate portals exist for insurers, brokers and members, all connected to one data layer. Over 800 members are currently live on the platform.
What is Instly Pay?
Instly Pay is a cashless claims settlement system for insurance. A member declares a treatment through an iOS or Android app, eligibility is confirmed instantly against their live benefit balance, and a prepaid card is loaded with exactly the right amount — scoped to that treatment and expiring in 24 hours. The member pays the provider directly at the point of care with no upfront out-of-pocket cost and no reimbursement process.
What is Instly Vita?
Instly Vita is a contactless vital signs engine that uses a smartphone or laptop camera to estimate heart rate, heart rate variability and respiration rate from a 60-second face scan. It uses remote photoplethysmography algorithms and returns each metric with a confidence score. It does not claim to measure blood pressure, SpO2 or other metrics that require different hardware.
What is Instly Agents?
Instly Agents is a platform that allows any business to deploy a branded AI agent in minutes. Each agent includes a website embed, a content studio for articles and social posts, a WhatsApp operator on a dedicated number, and Nexus, an admin co-pilot that manages everything by conversation. Off-the-shelf agents start from 400 US dollars per month per agent and are available to businesses in any industry.
What is Takumi?
Takumi is an AI-powered fund intelligence platform for Asia-focused investment managers. It monitors FSA filings nightly, calculates risk arbitrage spreads across 500 or more live pipeline deals, and generates a morning brief with the most actionable opportunities ranked by spread, probability and expected return. The underlying model trains on 15,000 or more historical Japanese M&A deals, with every new deal adding a training sequence.
What is Ubi?
Ubi is an AI sports performance intelligence platform for schools, academies and performance programmes. It benchmarks athletes across five performance pillars — speed, power, strength, mobility and reaction — against peer-reviewed elite normative data, adjusted for age, gender and sport. Each athlete receives an H-Score on a 1.0 to 4.0 scale and an AI-generated scouting narrative covering strengths, development areas and recommended focus.
What is Alan?
Alan is an AI investment research platform that orchestrates five AI models — Anthropic, OpenAI, Gemini, Perplexity and Grok — across three trading strategies. Each model analyses the thesis independently, Alan compares long, short and relative-value views, then surfaces agreements, disagreements and unresolved risks. Alan produces research and analysis, not investment advice. The decision always rests with the human.
What is Pooks HR?
Pooks HR is an AI-native HR platform for companies between 20 and 500 people. It covers onboarding workflows, employee records, leave management, benefits administration and an AI assistant that answers HR queries in plain language. It is designed to provide enterprise-grade HR infrastructure without the enterprise price or the lengthy implementation timeline.
Our integrations
AI Models
Anthropic
OpenAI
Gemini
Perplexity
Grok
Cloud
AWS
Azure
Google Cloud
Cloudflare
Infrastructure
Railway
Vercel
GitHub
Supabase
Platforms & Messaging
Apple
Google
Twilio
WhatsApp